BEfresh uses a natural mineral-based formula that absorbs ethylene gas — the gas that fruits and vegetables release as they ripen. When ethylene builds up, produce spoils faster. By placing a BEfresh sachet in your fridge, fruit bowl, or produce drawer, it begins capturing excess ethylene immediately, helping your fruits and vegetables stay fresh, crisp, and flavorful 2–4x longer. It’s safe, non-toxic, easy to use, and works automatically from the moment you set it in place.